• Simplify AI Marketing
  • Posts
  • [Video + Slides] - How to integrate AI into your marketing processes without losing the human touch

[Video + Slides] - How to integrate AI into your marketing processes without losing the human touch

Author

Tereza Litsa
October 18, 2023

I hosted a session this week on how to integrate AI into your marketing workflows without losing the human element.

This was an introduction to practical AI and how we can make it work for us.

In case you missed it, here are the takeaways and the recording.

Opportunities and Challenges in using AI

Here are the most common opportunities and challenges when it comes to adding AI to your marketing activities.

These are the most popular answers from the session

Challenges:

  • Lack of understanding and expertise;

  • Concerns about data privacy and security;

  • Lack of time to learn more

Opportunities

  • Efficiency

  • Helping to generate content ideas

  • Drafting comms

Key stats on AI and marketing adoption

71% of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work. (Salesforce)

43% of marketers said they don’t know how to get the most value out of it. (Salesforce)

5-Step Roadmap to Integrating AI in Marketing

1) Review Your Current Processes:

  • Before diving into AI, take stock of your current marketing processes. Understand where you stand, what's working, and where there's room for improvement.

2) Define Objectives and Choose Use Cases:

  • Clearly outline what you aim to achieve with AI. Whether it's improving customer engagement, optimizing ad campaigns, or enhancing content strategies, having clear objectives will guide your AI integration journey.

3) Select the Right Tools:

  • Based on your objectives, research and choose AI tools that best fit your needs. Remember, the most expensive tool isn't necessarily the best. It's about finding the right fit for your specific challenges.

Here are the links for the tools I mentioned in the session:

  1. ChatGPT

  2. Claude

  3. Canva Magic

  4. Synthesis

  5. Copymatic

  6. ContentBot

  7. Flowpoint AI

  8. Fundraiser GPT

  9. FocusDoro

4) Start Small and Scale Gradually:

  • Don't try to overhaul your entire marketing strategy overnight. Start with one or two AI tools, gauge their impact, and then gradually scale your efforts.

5) Continuous Learning and Refinement:

  • The AI journey doesn't end once tools are integrated. Continuously monitor outcomes, learn from data, and refine your strategies for better results.

Want additional AI Marketing training? Express your interest here and be the first to be updated about future sessions.

Slides

How to integrate AI into your marketing processes without losing the human touch

speakerdeck.com/telitsa/how-to-integrate-ai-into-your-marketing-processes-without-losing-the-human-touch


Recording